You can use keywords to find a product to sell on Amazon with huge potential. Keywords can be a single word such as a “knife” or a string of words such as “German steel chef’s knife with ergonomic handle”. This way, you can determine what shoppers are searching for and buying, and tailor your product to those very real actual shoppers. Focus on gaps in the market with keywords and calculate your risks in advance. You can’t just pick whatever random idea pops into your head willy nilly as if Amazon FBA were a blindfolded game of darts. Keywords are words or phrases that shoppers use to find what it is they’re searching to buy on Amazon, Google, or anywhere else you can add a search query. What are keywords and why do we need them? Today, I’m going to show you a proven method for conducting in-depth keyword research so that you can find and launch your next Amazon FBA product with confidence. But they’re more than that: by conducting strong keyword research upfront, you can find high demand, low competition markets that set you up for success long before you’ve ever dropped a dime on a batch of inventory or advertising spend. They’re how you create your advertising plan.
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